Midterm for Go-To-Market class at the University of Oregon.
Brief:
The Deckers Board has asked the HOKA team to “decelerate product expansion and improve revenue growth” for the next 2 years while they stabilize the rest of the Deckers Brand portfolio.
If you were in charge of Product Merchandising for HOKA:
What would you do to meet the Board’s request?
How would you go about initially executing this decision?
Why would this be a sound recommendation?
What would you do to meet the Board’s request?
How would you go about initially executing this decision?
Why would this be a sound recommendation?
